CXO Bytes

4 ways to use digital technologies to expand your employer brand


If there is one word that defines the world today – it is DIGITAL. Economies, currencies, wallets, factories, machines, workplaces have all transformed to the point that even people of today are referred to as ‘Digital Natives’.

According to the World Economic Forum, $100 trillion is going to be added to the world economy through digital transformation by 2025. Statista Research Department said as of April 2022, there were five billion internet users worldwide, which is 63 percent of the global population. Of this total, 4.65 billion or over 93 percent were social media users.

So, if you want your employer brand to be a superpower for your talent attraction and engagement goals then there is no way you as an employer can ignore the power of digital technologies like AI, AR/VR, Conversational bots, social media etc.

You can use technology and digital platforms to convey compelling employee stories, provide an engaging brand experience, and engage with their target audiences more successfully in order to increase the attractiveness of your employer brands.

Here are the top four ways digital technologies can help build and monitor your employer brand.

1.    Social media campaigns boost your employer brand to the power of 10X

It is common knowledge that nowadays, having a significant social media presence is crucial. Most recruiters concur that social media is the ideal platform for quickly developing and extending your recruiting brand. Additionally, social media has given hiring managers many chances to develop a strong employer brand and gain knowledge about the current recruiting environment. Popular social media platforms like Facebook, LinkedIn, Instagram, WhatsApp, YouTube, Spotify and Twitter have become efficient recruitment engines and effective employer branding tools. If you engage every employee in sharing their work stories you automatically channelise their extended networks to power your employer brand. That is called the power of 10X.

You can further use programmatic advertising to generate targeted talent leads for your business.

2.    A mobile-friendly, SEO-enabled, conversational BOTs managed careersite can really accentuate your employer experience

First and foremost, recruiters must comprehend that posting job opportunities on job sites is insufficient to draw candidates. A great way to strengthen your employer branding is by making an investment in a branded job website. To communicate directly with the various groups of your target audience, you may also use personalised landing pages effectively. To encourage people to learn more about your company and to apply for your available job positions, you can also include basic talent network forms. However, make sure your smart career website is compatible with mobile devices. Additionally, it needs to be search engine optimised so that potential employees may find you from anywhere in the world. You can use conversational bots, video bots to either chat real-time with talent to answer their frequently asked questions in a fun and engaging manner. Or add interactive videos from leaders, top talent, diverse talent, recruiters etc. to share how it is like working for your brand.

 3.    Experiment with Metaverse to be a market leader in employer branding

Once you locate the perfect talent for a given employment opportunity, how will you engage or start conversations or open their minds to work with you?

Develop a creative campaign in the Metaverse to speak with your target demographic directly, and spark an interest in the position by sharing interesting content, AR/VR games, or digital interviewing via the metaverse where both your company leaders and the candidates can adopt digital avatars and have an engaging conversation around building a career with your organisation. You can even conduct employee induction, trainings, townhalls, product launches, family days etc, on the metaverse to spruce up your digital connect with your employees and their families.

4.    Using artificial intelligence and advanced analytics can help improve your recruitment marketing

Imagine if your ai talent bots can spot your niche talent on the internet and splash your recruitment ad to them and spark an interest to apply instantly?

Or better still understand what your talent likes more apps, games, blogs, leader connects and prioritise personalised content from your brand to garner their interest?

By properly utilising employer branding technology, you may quickly assess the effectiveness of specific elements of your employer branding plan, such as job descriptions, email updates, social media campaigns, hackathons, thought leadership events and careersite pages.


To sum up:

As the world goes more remote, the whole world becomes our talent market.

It is therefore essential to engage your workforce digitally via mobiles, apps and social media channels to create far-reaching effects for your employer brand and talent engagement. Make appropriate technology investments, now to propel your employer brand to new heights.


(The author is Ms. Amandeep Kaur, Founder & CEO, Phoenix TalentX Branding and the views expressed in this article are her own)

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