CXOToday has engaged in an exclusive interview with Mr. Upendran Nandakumar, Founder of Ayatiworks
How is Ayatiworks different from other digital marketing agencies?
The USP of the company is to merge creative & digital together. They are expertise in and have their own in-house influencers who make innovative & creative content.
The company strives to provide clients with a digital gateway, which encompasses facilitating customer consultations in promotional campaigns, enabling online transactions via eCommerce or activation campaigns, establishing platforms for tech giants in entertainment and finance, managing enterprise-level networks, and optimizing performance.
Describe Ayati works as a Digitech.
Ayatiworks is a boutique digital technology company that helps you make an impactful digital presence in the virtual marketing ecosystem through insightful planning and strategizing.
Ayatiworks plays a major role as an in-house team, we have developed our own product in which you can create your e-commerce in 24 hours. We are also upgrading with edutech in which there is our own aggregator product. We are also developing our own aggregator product. We have our own web development team, our in-house production team with creative & dynamic creators, we have our own content writers with creative writings. And you can say it as a digital PR.
How do you describe the growth of Digital Marketing in India in this Genz era.
When we see the growth of digital marketing in India, it’s going to boom. All the celebrities are indulging into digital platforms for their character. Gen Z levels up the influencer marketing and tunes it into a revenue model. We can also say Genz is the game changer in this digital period of time.
Why does a brand choose you?
This is a boutique agency that assists organizations in establishing an efficient digital footprint in the virtual marketing ecosystem through in-depth strategic planning and execution. Based on a value-delivering approach, the agency strives to innovate and offer a myriad of 360 degree digital marketing services to customers across various sectors.
In the present digitally driven world, several marketing ideas have evolved the entire course of how marketing is done such as influencer marketing. To meet the burgeoning demand and need for influencer marketing, the agency has also built an in-house team of celebrities and influencers. In addition, it has built a strong team of 25 professionals split into – Web development, Content team – for creative and art / Graphics, Social media team, Digital marketing team, Client servicing and UI/UX team.
What is the reason behind Ayatiworks? What does the brand name say?
Ayati is a sanskrit word. Ayati means Dignity, Royal, prosper, Deliver when it all comes together as the same Ayati works for you.
