CXOToday has engaged in an exclusive interview with Neha Gupta, Vice President – Engineering, Gameskraft Technologies Private Limited
- What is Gameskraft’s primary USP and how do you implement cutting-edge technology in its gaming applications?
Gameskraft’s primary unique selling proposition is centered around providing a seamless and enjoyable user experience in all our offered games. Our players are at the forefront of everything we do, and we strive to create user-friendly interfaces that make it effortless for players to navigate and play the games that interest them. We prioritize the security and speed of our services like game engines, payments, onboarding etc, ensuring that players can use the application with ease.
At Gameskraft, our journey began with a focus on swiftly adopting new technologies to offer unparalleled gaming experiences that keep players engaged and returning for more. Most of our games are developed in-house, and we have continuously invested in platforms and innovations to maintain a competitive edge.
Our team is always dedicated to improving the player experience, and we are continually innovating to achieve this goal. By choosing the right technology for each use case and expected user experience, conducting quick iterations, and collaborating both internally and externally, we have successfully implemented cutting-edge technology in our gaming applications.
- How does the technology implemented by Gameskraft provide both security and real-time experience to its users?
At Gameskraft, security and real-time experience are the core building blocks of every system that is designed. We ensure that our gaming applications provide a seamless user experience while also prioritizing the security of its users. Here are some of the ways that Gameskraft uses technology to achieve both of these goals:
a. We have developed most of our game engines in-house and our algorithms are optimized to ensure smooth and fast gameplay. These engines and algorithms are designed to handle massive concurrency and provide quick responses, with minimal data being sent over the wire.
b. We employ efficient data storage techniques to ensure that data is stored and retrieved quickly, resulting in faster gameplay.
c. Our technology is optimized to ensure efficient game play, even in areas with spotty internet connections. We also ensure our applications are battery and device optimized to provide a seamless gaming experience.
d. Gameskraft verifies its players through identity checks like mobile-based registration with OTP and KYC verification of PAN card and bank account. Communication between player and server is secure, with sensitive information encrypted to prevent data breaches. Payments are processed via trusted PCI-DSS compliant gateways, and no card or payment instrument details are stored. We have built a real-time fraud prevention system that captures multiple parameters based on players’ devices, game play pattern, app usage pattern to detect and control fraud at real time. Gameskraft holds various certifications, including ISO 27001 and ISO 9001, RNG certification, and No Bot certification for games to ensure fairness.
- How have you ensured seamless and smooth gaming experiences for Gameskraft users, even with unstable internet connectivity?
Gameskraft has taken several measures to ensure that users have a seamless and smooth gaming experience, even with unstable internet connectivity. One of the key strategies we have employed is to optimize our in-house game engines and algorithms to ensure minimal data is sent over the wire, and every byte counts. The systems for game play, payments, rewards, onboarding are all built for stability and performance at high scale. This approach ensures that the games can run smoothly even with spotty internet connections.
In addition, we have optimized our technology so that users can play games efficiently, even with unstable internet connectivity. This optimization includes battery optimization and device optimization, which ensures that the game runs smoothly without causing undue stress on the device or draining its battery.
Overall, our focus on optimizing our games, real time fraud prevention systems, and fast payment systems has allowed us to provide seamless and smooth gaming experiences to our users, even with unstable internet connectivity.
- What was required in terms of complicated tech to organize the Guinness World Record breaking online gaming competition, and how did Gameskraft handle the high TPS involved?
Organizing the Guinness World Record-breaking online gaming competition required us to leverage best in class technology and engineering practices to build a robust infrastructure that could withstand massive traffic spikes. We had to ensure high availability, scalability, and fault tolerance to support the large number of players simultaneously participating in the event.
To handle the high transactions per second (TPS) required for the Guinness World Record breaking online gaming competition, we employed a range of cutting-edge and advanced technologies.
Firstly, cloud-based infrastructure was utilized to ensure the scalability and flexibility required to handle the massive number of players concurrently. Distributed databases were employed to manage the high volume of data generated by the event. Load balancers were also used to evenly distribute traffic across multiple servers, ensuring that no single server was overwhelmed.
In addition, we implemented a distributed architecture, where each server could handle multiple game sessions simultaneously. This ensured maximum efficiency and the ability to handle a large number of concurrent users.
To ensure high availability and performance, systems and services were designed to be efficient and reliable, allowing players to make transactions securely and quickly. This required rigorous testing and optimization of every component of the technology stack, including the game engines, data storage, communication protocols, and security systems.
Overall, organizing such an event required a significant investment in technology, infrastructure, and engineering expertise. The systems and infrastructure were designed to automatically scale up or down based on fluctuating demand, ensuring that the event was able to handle the massive number of players and transactions required to create a world record.
Gameskraft’s commitment to building a highly scalable and robust infrastructure, combined with our expertise in managing it, allowed us to successfully organize the Guinness World Record breaking online gaming competition while ensuring a seamless and smooth gaming experience for all participating players.
- What role did you play in developing the technology that provides an immersive experience for Gameskraft users?
As the VP of Engineering at Gameskraft, my role involves overseeing and developing the technology that provides an immersive experience for our users. I am passionate about building robust and efficient systems that can handle a massive volume of traffic, while also ensuring a seamless and engaging user experience.
To achieve this, my team builds reusable code and libraries that can be leveraged for future use, optimizing applications for greater performance and scalability, and driving towards excellence through metrics and process. We have also developed and executed successful SEO strategies to increase our online visibility.
One of my core responsibilities is to provide technical leadership and guidance, ensuring that all development standards and practices are adhered to. I work closely with stakeholders to define requirements and deliverables, and provide engineering expertise wherever necessary. I take pride in coaching, mentoring, and leading a high-performing team of software engineers, and collaborating effectively with cross-functional teams to deliver end-to-end products and features.
At Gameskraft, we are committed to our vision of “Creating unmatched experiences everyday, everywhere”. I am excited to be part of a team that is instrumental in ensuring that Gameskraft maintains its position as one of the leaders in the gaming industry by providing our users with a seamless and immersive experience through innovative and reliable technology solutions.
