Plus91Labs Harnesses Technology Advancements to Revolutionize Pharma Solutions and Optimize MR Efficiency

CXOToday has engaged in an exclusive interview with Mr. Tushar Dhawan, Partner, Plus91Labs.

1. Give us a brief about your company?
   

Plus91Labs is a leading technology consulting firm specializing in digital transformation and Salesforce implementation. As a platinum Salesforce implementation partner, we are recognized for our expertise in delivering Salesforce solutions to enterprises. We work closely with Salesforce to leverage their cutting-edge technology and bring best-in-class solutions to our clients. Headquartered in Gwalior, India, we have a strong presence in key cities such as Delhi, Ahmedabad, and Rajkot, allowing us to serve clients across the country. Our global operations extend to Singapore, enabling us to cater to clients in Southeast Asia. With a focus on providing end-to-end digital transformation services, we help our clients harness the power of Salesforce to streamline business processes, enhance customer engagement, and drive growth.

Our flagship product, TrueSales, is an AI-enabled sales force automation (SFA) solution designed to empower sales teams in the consumer goods, pharmaceutical, and healthcare industries. TrueSales leverages advanced analytics, real-time data, and intelligent insights to drive sales efficiency, improve customer engagement, and enhance overall performance.

At Plus91Labs, we combine our deep domain expertise, industry knowledge, and technical proficiency to deliver innovative solutions that address our clients’ unique business challenges. We pride ourselves on our consulting-first approach, understanding the specific needs of each client and providing tailored solutions that drive tangible results.

With a team of highly skilled professionals and a focus on quality and customer satisfaction, we have established ourselves as a trusted partner for digital transformation initiatives. Our strong presence in multiple locations allows us to serve clients effectively, offering localized support and expertise.

As we continue on our growth trajectory, we remain committed to pushing the boundaries of technology, expanding our service offerings, and delivering exceptional value to our clients. Our presence in strategic locations, coupled with our expertise in Salesforce and AI-driven solutions like TrueSales, positions us as a leader in the industry and ensures our clients’ success in the digital age.

2. Can you explain how Plus91Labs leverages technology advancements to enhance Pharma solutions and improve MR efficiency?

Plus91Labs leverages technology advancements to enhance pharmaceutical solutions and optimize the efficiency of Medical Representatives (MRs). Our flagship product, TrueSales.ai, is an AI-enabled sales force automation (SFA) platform specifically designed for the pharmaceutical industry.

With TrueSales.ai, we empower MRs with advanced digital tools and analytics, enabling them to streamline their sales activities and improve overall efficiency. The platform offers features such as real-time data capture, intelligent routing, digital product catalogs, and interactive dashboards. MRs can easily access relevant information on their mobile devices, track their sales performance, and effectively engage with healthcare professionals.

We incorporate advanced analytics and machine learning algorithms into TrueSales.ai, allowing MRs to make data-driven decisions and prioritize their sales efforts. The platform provides insights into customer behavior, prescribing patterns, and market trends, enabling MRs to target the right healthcare professionals with the right information at the right time.

By leveraging technology, we enable pharmaceutical companies to achieve higher sales productivity, optimize resource allocation, and enhance the overall effectiveness of their sales teams. TrueSales.ai brings automation and intelligence to the sales process, reducing manual effort and enabling MRs to focus on building stronger relationships with healthcare professionals.

Our solutions are designed to improve the efficiency and effectiveness of pharmaceutical sales operations, resulting in increased revenue and market share for our clients. Through the continuous innovation and integration of technology advancements, we remain committed to driving transformation in the pharmaceutical industry and empowering MRs to achieve greater success.

3. How does your company handle software testing and quality assurance to ensure the reliability and stability of your products?

At Plus91Labs, we prioritize software testing and quality assurance to ensure the reliability and stability of our products. We follow a rigorous and structured approach to deliver high-quality solutions to our clients.

First and foremost, we have a dedicated team of experienced quality assurance professionals who are well-versed in industry best practices and testing methodologies. They work closely with our development team throughout the software development lifecycle to ensure that quality is built into every aspect of our products.

We employ a combination of manual and automated testing techniques to thoroughly test our software. Our testers perform functional testing to validate that all features and functionalities work as intended. We also conduct performance testing to assess the system’s response time, scalability, and resource usage under different conditions.

To ensure the reliability and stability of our products, we conduct rigorous regression testing after each software update or enhancement. This involves retesting the existing functionalities to identify any potential regressions and ensure that new changes do not impact the overall system performance.

We also prioritize security testing to identify and address vulnerabilities in our software solutions. This includes conducting penetration testing, vulnerability assessments, and adhering to industry standards and best practices for data security.

Additionally, we leverage automated testing tools and frameworks to streamline the testing process and improve efficiency. This allows us to execute test cases more effectively, identify defects quickly, and ensure faster delivery of high-quality software.

Our commitment to software testing and quality assurance enables us to deliver reliable and stable products to our clients. We continuously strive to enhance our testing practices and stay up-to-date with the latest industry trends and technologies to meet the highest standards of quality and reliability.

4. How does your company ensure data security and privacy in the technology solutions you develop?
   

At Plus91Labs, we understand the critical importance of data security and privacy in the technology solutions we develop. We prioritize the protection of our clients’ data and employ robust measures to ensure its confidentiality, integrity, and availability.

To safeguard data, we follow industry best practices and adhere to stringent security standards. Here are some key aspects of our data security and privacy measures:

1. Data Encryption: We implement strong encryption algorithms to protect sensitive data at rest and in transit. This ensures that data remains encrypted and unreadable by unauthorized individuals, mitigating the risk of data breaches.
2. Access Control: We enforce strict access control policies to ensure that only authorized personnel can access sensitive data. This includes role-based access control, multi-factor authentication, and regularly reviewing and updating user access privileges.
3. Secure Development Practices: Our software development processes include secure coding practices and regular security code reviews to identify and address any vulnerabilities in the early stages. We prioritize secure coding frameworks and adhere to secure development guidelines.
4. Data Backup and Disaster Recovery: We have robust data backup and disaster recovery mechanisms in place to protect against data loss or system failures. Regular backups and offsite storage ensure that data can be restored in the event of any unforeseen incidents.
5. Compliance with Regulations: We strictly adhere to relevant data protection and privacy regulations, such as GDPR and HIPAA, depending on the industry and client requirements. Our solutions are designed to comply with these regulations to protect sensitive data.
6. Ongoing Security Monitoring: We continuously monitor our systems and applications for any security threats or anomalies. We have security incident response protocols in place to promptly respond to and mitigate any potential security incidents.

Our commitment to data security and privacy is embedded in our culture and processes. We regularly update our security measures, conduct security audits, and invest in the latest security technologies to ensure the highest level of data protection for our clients.

By implementing these stringent security practices, we aim to instill confidence in our clients and provide them with peace of mind that their data is secure and protected within our technology solutions.

5. Tell us about your future plans
   

At Plus91Labs, we have an ambitious vision for the future, driven by our commitment to innovation, customer success, and industry leadership. Here are some key aspects of our future plans:

1. Expansion of Service Offerings: We will continue to expand our service offerings to cater to evolving industry needs. This includes further enhancing our expertise in digital transformation, cloud consulting, and Salesforce implementations. Additionally, we will explore new areas such as ERP implementation and consulting to provide comprehensive solutions to our clients.
2. Global Expansion: We are committed to expanding our global footprint and establishing a strong presence in key markets. Building on our recent acquisition of Pixely, a Singapore-based Salesforce consulting partner, we will further expand into Southeast Asian markets such as Singapore, Malaysia, Thailand, Vietnam, and Indonesia. This expansion will enable us to serve a wider range of clients and industries, contributing to our growth and market leadership.
3. Technology Innovation: We will continue to leverage emerging technologies and trends to drive innovation and stay at the forefront of the industry. This includes exploring the potential of artificial intelligence (AI), machine learning (ML), and data analytics to enhance our solutions and deliver even greater value to our clients. We will also invest in research and development to develop proprietary tools and platforms that address specific industry challenges.
4. Talent Development: Our team is our greatest asset, and we are dedicated to nurturing and developing our talent. We will focus on attracting top industry professionals and investing in their growth through training, certifications, and continuous learning programs. This will enable us to maintain a highly skilled and knowledgeable workforce that can deliver exceptional results for our clients.
5. Strategic Partnerships: We will forge strategic partnerships with industry leaders, technology providers, and domain experts to complement our expertise and expand our capabilities. These partnerships will allow us to offer a broader range of solutions, tap into new markets, and stay ahead of industry trends.
6. Customer Success: Our ultimate goal is to drive the success of our clients. We will continue to prioritize customer satisfaction, delivering solutions that address their unique needs and challenges. We will maintain a customer-centric approach, fostering long-term relationships, and providing ongoing support and consultation to ensure our clients achieve their desired outcomes.

Through these strategic initiatives, we aim to position Plus91Labs as a trusted partner and industry leader in the Salesforce and CRM consulting space. We are committed to driving innovation, delivering exceptional value to our clients, and shaping the future of digital transformation in the industries we serve.

In addition to our overall future plans, we have exciting plans for the future of our product division, TrueSales.

TrueSales Expansion: We are committed to expanding the capabilities and reach of our TrueSales platform. With a strong focus on industries such as CPG, FMCG, Pharma, and Footwear, we will continue to enhance the TrueSales product to meet the evolving needs of our clients. This includes leveraging artificial intelligence (AI) and advanced analytics to provide even more powerful sales enablement and retail execution solutions. We will also explore opportunities to expand TrueSales into new geographies, enabling organizations worldwide to streamline their sales processes, optimize field operations, and drive sales growth.

By continuously innovating and investing in the development of TrueSales, we aim to empower sales teams with cutting-edge technology and enable them to achieve greater efficiency, productivity, and success in the highly competitive market landscape.

Overall, our future plans encompass both the expansion of our service offerings and the continued development and growth of TrueSales, reflecting our dedication to delivering comprehensive, innovative solutions that drive business transformation and success for our clients.