Virtus Motors aims to expand their reach to top 20 metros and 50 mini metros in the next 5 years

CXOToday has engaged in an exclusive interview with Mr. Tushaar Bajaj, Co-founder and Director, Virtus Motors


1.Please provide us with a brief description of your company, its specialization, and the products it provides.

Virtus Motors was founded in 2016, with the goal of providing sustainable and eco-friendly transportation options to the masses. It is a leading manufacturer of electric vehicles, based in India. The brand is dedicated to providing sustainable and convenient transportation solutions for urban commuters and eco-conscious consumers. Virtus Motors’ Alpha electric cycles, and utility electric vehicles are designed with a focus on performance, efficiency, and durability, making them some of the best in the market.

In addition to its electric vehicles, Virtus Motors offers fleet solutions, retail sales, and OEM solutions. These services are designed to help businesses and organizations switch to electric vehicles, provide individuals with easy access to Virtus Motors’ products, and allow other manufacturers to integrate Virtus Motors’ electric powertrain technology into their own products.

Virtus Motors caters to the electric vehicle category, currently offering electric cycles. New launches in the pipeline include a low cost electric cycle and a high speed EV 2 wheeler. We have Alpha M, Apha E & X in the electric cycle range.


  1. What are the benefits Virtus Motors bring to their customers?

At Virtus Motors, we are committed to providing the best customer experience possible throughout your ownership experience.

Quality products: Virtus Motors offers high-quality products that are durable, reliable, and efficient, providing their customers with a good value for their investment.

Customization options: Virtus Motors offers customization options, allowing customers to personalize their products to their specific needs or preferences.

Competitive pricing: Virtus Motors offers competitive pricing, making their products accessible to a wide range of customers.


  1. How has the adoption of EV in India has evolved over the last few years

Swapping to EVs will open the door for cleaner, more efficient forms of mobility, while it will also provide industries a chance to reorganize their value chains for more effective and efficient production.  Due to the urgent need to cut carbon emissions, e-mobility has recently attracted more interest on a global level. As India works to adopt the model of intelligent and sustainable cities, e-mobility is well-positioned to play a vital role in accomplishing this objective. However, a new category of e-bikes has emerged to provide efficient outcomes because EVs are thought to be pricey due to their high upfront cost.


  1. In what ways E-bicycles are more reliable and trustworthy

The electric bicycle revolution has arrived, and it is altering how we commute.

E-bikes are becoming increasingly popular among riders of all ages and skill levels due to its innovative design, ease of use, and low environmental effect. E-bikes are like having a personal transportation system that is constantly available to you: efficient, dependable, and pleasurable. The convenience element of an e-bike is difficult to deny: with a single charge, you can often travel significantly greater distances than you could by cycling alone. Anyone, regardless of skill level, can utilize an e-bike to easily conquer mountains and cover previously unreachable territory.


  1. What is your company’s biggest USP that sets it apart from your competitors? What problem are you trying to solve?

Virtus Motors differentiates itself from competitors through their focus on providing the best in design and performance at an affordable price point. Our vehicles are developed post years of research, are sleek and stylish, while also delivering high-quality performance and efficiency.


  1. What are the key challenges you face in the market and how do you overcome them?

The key challenges that Virtus Motors faces in the market include competition from established brands, increasing demand for sustainability, and the lack of infrastructure to support electric vehicles. To overcome these challenges, Virtus Motors is focusing on building a strong brand identity and providing exceptional customer service. They also invest in research and development to create innovative and sustainable products.


  1. How has technology revolutionized the E-bicycles market?

Technology has revolutionized the E-bicycles market by making it easier for manufacturers to create more efficient and powerful electric bikes. For example, advancements in battery technology have made it possible to create longer-lasting batteries that can power electric bikes for longer distances. Additionally, advancements in motor technology have made it possible to create more powerful and efficient electric motors that can help riders tackle steep hills and challenging terrains.


  1. What are the upcoming trends in the industry for the year?

Some upcoming trends in the industry for the year include increased demand for electric bikes, particularly in urban areas where people are looking for sustainable and cost-effective transportation options. Another trend is the emergence of new e-bike designs, such as cargo bikes and electric mountain bikes, which are becoming increasingly popular among riders. Finally, there is a growing trend towards connected e-bikes, with many manufacturers offering bikes that can be connected to a smartphone app to track performance metrics, plan routes, and more.


  1. How do you see your company and the industry in the future ahead?

In the next 5 years, Virtus Motors aims to expand their reach to top 20 metros and 50 mini metros through partner and owned distributors and retail outlets along with a country wide service network. They plan to introduce new utility and state-of-art models while keeping affordability and comfort at the core of development.



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