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Some Quirky C-Suite Designations to Rule in 2020s


The advent of artificial intelligence (AI) and allied technologies has transformed the nature of jobs. While low-value job roles such as data entry clerks, accounting, bookkeeping, and payroll clerks, administrative and executive secretaries, assembly and factory workers, etc. are becoming increasingly redundant, several new specialized job roles are emerging in the wake of the Industrial Revolution 4.0.

According to a report by Gartner, AI-led automation, to eliminate 1.8 million such job roles the world over by 2020. The same report also projected a rise of 2.3 million exciting, high-value job opportunities.

This accounts for a net gain of 500,000 jobs across traditional as well as emerging industries including IT, education and training, e-commerce, retail, BFSI, etc., says a new report by Indian job portal Shine.com.

The job site mentions some of the quirky designations that are emerging in the c-suite in 2020 and beyond:

Chief Growth Officer (CGR) is more like a Chief Marketing Officer (CMO), but with a difference. The latest move came from Kimberly-Clark, which recruited former Johnson & Johnson marketer, Alison Lewis, as its first global chief growth officer in July. It’s a role not only incorporating marketing oversight, but leading corporate research and engineering efforts to innovate. With a confirmed seat in the C-suite, he or she is also expected to play a key role in initiatives improving commercial capabilities that drive growth. CMOs looking for a transition and a more digitally adept role can best fit into the CGO’s shoes.

Content Crunchers are supposed to be experts with advanced writing and communication skills. They need to be good storytellers with an ability to embrace change—to get ahead in this emerging role. At am organizational level, they need to develop a long-term and day-to-day content strategy. One needs to figure out how to tell a story about whatever brand he or she’s working on, ways to get eyeballs on the products/service or whatever needs to be promoted and how to create content the audience actually wants to read.

Chief Customer Success Officer (CCO) is another emerging designation in the digital world. A new breed of corporate executive, some chief customer success officers are taking a seat at the top table. Traditional ways to measure customer success is through product adoption, customer churn, and customer acquisition but the role of a CCO extends way beyond that. One of the best ways to watch early signs of market shift is to very closely watch your progressive customers. CCOs need to find new ways to improve existing product portfolio and add new products, organically or through acquisitions. They should better understand the competition, pricing points, and most importantly readiness of your field to execute on your sales strategy. Several chief operating officers are already lined up for this burgeoning role.

Customer Delight Officer, another new role of the decade has a big part to play in the organizational success. Putting an emphasis on customer delight isn’t just about making your clients happy. It’s also about achieving greater ROI for your own business Customer Delight Officers’ job involves role goes beyond vanilla customer service to the use of data analytics to retain and solve for both sellers and high-end customers on their platform. They are focused on ensuring repeat purchases and extracting consistent wallet share from customers and also helping sellers with business inputs on what to sell, when to sell, to which demographic and at what pricing, consequently helping sellers to sell more.

Creator of Opportunities – Popularly called Business Development Specialists they cultivate strong business relationships with key decision-makers. They proactively identify new opportunities and deliver innovative solutions to customers. They develop market strategies by researching lists of high potential prospects. They also work with Growth Director & Marketing to create and update marketing and presentation material.

“It would be an understatement to say that the AI-led technological revolution has transformed the jobs-landscape. Besides obsolete job roles being displaced by specialized ones, we are also witnessing something interesting taking place within this space,” said Zairus Master, CEO, Shine.com.

“It is the rise of innovative job requirements and profiles in sync with the highly-evolved sensibilities of the new generation. With GenZ professionals increasingly entering the workforce, the year 2020 marks the beginning of the decade of exciting job roles, quirky designations, and differentiated work cultures,” he said.

The study shows that the top five careers in today’s technologically-advancing industrial landscape include artificial intelligence (AI), cybersecurity, big data analytics, digital marketing, and DevOps, and new age professionals are disrupting emerging job roles with new-age terms that are in line with their mindset.

On the surface, it seems that these roles are just may taste like old wine in new bottles. But these roles are undoubtedly leading a shift in the work environment by encouraging and enforcing differentiated work cultures that are aligned with the highly-creative and evolved social, cultural, ethical, and professional sensibilities of the ultra-modern individuals. As the study observed, the new breed of professionals are not only keener when it comes to learning new skills, but also more likely to cope with the rapidly-transforming ecosystem with greater ease and passion.

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