Press Release

0101. today Partners with Netcore Cloud To Deliver ROI-driven KPI’s on First-Party Data

0101. today, India’s first Tech-based Data conversion company today announced its partnership with Netcore Cloud, a global Martech product company towards its goal of delivering ROI-driven KPIs on First-Party Data. Through this partnership 0101. today expects to enable its clients to improve platform utilization and deliver value with multiple use cases.

Recently founded 0101 by three industry leaders, Ajay Verma, Co-founder Enormous Brands, Jayraj Jadhav, MarTech powerhouse and ex CMO & e-business head Marsh & TATA AIG and Mihir Mehta, previously Head – Media and Programmatic at iProspect. 0101 is India’s first Tech-based Data conversion company, specializing in a deep understanding of behavioral data that transforms brand conversion across all their internal data streams. It aims at working with brands to improve their customer acquisition. The company delivers the same by auditing existing Martech tools and reengineering the company’s data flows to unify data from and for all across the organization. 0101 suggests marketing programs based on data and takes responsibility for its outcome.

Jayraj Jadhav, Managing Partner commenting on this partnership, “We have seen how right insight & customer data can deliver better conversions. At the same time to deliver scale, it’s important to automate your campaigns using Martech. Since most of the Martech stacks are evolving rapidly, we see the underutilization of platform capabilities as a big challenge. This is where we are glad to work on this knowledge partnership with Netcore Cloud as it will help our clients improve platform utilization and deliver value with multiple use cases.”

Since the last two decades, Netcore Cloud has been renowned for revolutionizing the way marketing & product teams engage with the consumers by way of Contextual & Personalized digital experiences. Right from Customer Engagement & Experience, Personalization and Product Experience to Email API and Journey Orchestration, Netcore Cloud’s full-stack of martech solutions have paved the way for global businesses to scale effectively.

“Empowering brands to optimize their data and helping them identify a more targeted approach has been Netcore Cloud’s key aspiration when it comes to personalization,” said Ramesh Srinivasan, CEO, Netcore Cloud India. “Using our expertise and experience, we are excited to support’s objectives of maximizing their growth potential by using  the power of personalization to enhance customer experience.”

Ajay Verma, Managing Partner, 0101 adds, “We believe right Martech is very important but is not an end itself, It’s a means to an end. We together hope to help brands create monthly, weekly, and even daily strategies on the basis of first-party data. We work with the brands and their current agencies to improve their ROI on their conversion metric.”

The importance of first-party data has caught momentum after most browsers have decided to move out of the cookie drop policy. Hence, it’s very important for brands to create their own data, integrate it with other available data sources, keep refreshing it real time and then link them to your marketing activities. The clock is ticking and if the brands don’t create their own data infrastructure, they will have no option but to look at more expensive and non-reliable third-party data in the future. This partnership is aimed at helping brands to create and refine their own data and then work towards creating actionable insights and targeted marketing programs from it.


0101 is a Tech-based consulting company headquartered in Mumbai that enables superior ROI driven conversion across all internal data streams viz. Martech, Performance, Social, Call center, marketplace & affiliates etc. It has specialized teams for each of these data streams with rich experience and knowledge of tools and analytics to drive desired outcomes.

0101, helps organization create and organize their Martech stack to create an environment that drives data based and outcome driven marketing strategy. Their team comes with marketing strategy prowess, profound knowledge of marketing automation tools, rich experience in stack implementation, and most importantly converting data to drive actionable and measurable marketing goals.

Their promise is to turn the company’s marketing operations into a revenue powerhouse. They work with brands internal teams and agencies to drive data-based marketing programs. And take the responsibility of success (or outcomes).

The team of 20 + currently comprises tech engineers, Data Analytics and Marketing ops etc. Their founders are industry veterans and have had leadership roles with likes of Tata AIG Enormous Brands, Marsh India, iProspect, FCB Ulka, Reliance, Wunderman Thompson and Leo Burnett to name a few.

About Netcore Cloud

Netcore Cloud is a globally recognized marketing technology SaaS company offering -best of both Martech and CPaaS world to help product and growth marketers deliver AI-powered customer experiences across all touchpoints of the user’s journey. Building a unified view of customers, orchestrating omnichannel communication journeys, personalizing the apps and websites, optimizing user experience, real-time reporting and providing actionable analytics, Netcore Cloud represents an all-in-one solution for a marketer.

Making successful strides for 20+ years, Netcore Cloud today serves over 5000 clients spread across 18 countries including India, USA, Germany, Nigeria, Singapore, Malaysia, Thailand, Philippines, Vietnam, and UAE, delivering 12+ billion emails, and tracking 100+ billion marketing events every month for the world’s top marketers. Some of the leading brands that trust Netcore Cloud to power their customer acquisition, engagement, and retention goals include MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut, and McDonald’s.

Backed by products designed for scale and with a focus on ROI, today Netcore Cloud stands tall as a leader in Martech and CPaaS solutions in Asia and is exponentially growing in US, EU, and South America.

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