AdYogi marketing experts converse with the Google team at its flagship event – Decode eCommerce
- Decode eCommerce welcomed all stakeholders in the D2C field for a one-day workshop, which included speaker sessions, panel discussions, and one-on-one talk with prominent personnel
- The first session of this event was held on 8thSeptember with Google and at the Google office, Gurugram.
AdYogi, a premier automated digital ads company for e-commerce, organized its Flagship event, Decode eCommerce, which commenced on 8th September and will continue until the end of the month. The first event was a one-day workshop that included speaker sessions, panel discussions, and one-on-one talks with Google growth advocates for selected brands and was for a selected crowd, only the invitees. The flagship Decode eCommerce focuses on paid advertising, brand building, operations, fundraising, shipping, and omnichannel marketing, among other D2C growth subjects.
In the much-appreciated session, Google personnel Nitin Garg, the partnership head, and Meenakshi Singh, a part of the Google Product Marketing team, collaborated with AdYogi’s marketing experts Anshuk Aggarwal, Arvind Sharma, and D2C enablers of Getvantage, Bhavik. This invite-only event aimed to educate the 50+ attendees about the various challenges faced by the eCommerce world during the festive seasons and how they can be overcome. The session achieved its goal of providing innovative, forward-thinking, and actionable insights.
Anshuk Aggarwal, the Co-founder of AdYogi, said, “Decode eCommerce was organized to get the thought leaders of the D2C space together and help businesses scale up. Our previous offline event was held in 2019, and it witnessed the participation of over 200 brands, sellers, agencies, and more than 25 D2C service providers. We continued the tradition and were thrilled by the response we received. The session with Google greatly benefited all participants and was incredibly insightful. We are thankful to the Google team for sharing with us valuable lessons that can go a long way in supporting businesses in the field.”
The Spokesperson of Google said, “We are happy to be a part of Decode eCommerce. Our interaction with the experts of AdYogi was an enriching experience, and we were glad to see several eCommerce and tech professionals actively participate in the event. Such events are an excellent opportunity to streamline the working of the industry further and enable it to grow. We hope that all stakeholders found the session useful and enjoyed it as much as we did. We look forward to more such events.”
AdYogi plans on conducting more such events starting 16th September that will be open for everyone in the eCommerce, D2C space. On 16th, the platform is hosting an event with Meta that will be open to all. AdYogi will also be shifting locations to host events in Mumbai and Jaipur that will also be open to all.
About Ad Yogi
Adyogi is the brainchild of professionals from Ivy League Indian B-Schools with over 35+ years of experience in varied fields, ranging from Consulting & Finance to Strategy & Marketing. In pursuit of creating a leading performance-based marketing solution, the idea of the Adyogi platform was conceived. Adyogi.com, under the aegis of its parent company M/s. Xplanck Marketing Pvt. Ltd. was founded in August 2015 with the sole purpose of simplifying Digital Marketing, Automated Prospecting, Retargeting, and Cross-selling for eCommerce brands globally.
