AVOW Intelligence launched in India: Making Mobile OEM Media-Buying Simple and Effective
AVOW’s newest product is a one-stop hub for alternative app-store access
Today, AVOW, an award-winning, global app-growth company specializing in mobile OEM advertising, announces the launch of its proprietary technology, AVOW Intelligence. The company’s tool has been developed to revolutionize mobile OEM advertising by offering a smart and holistic view of media inventory across premium mobile OEMs, including Xiaomi, OPPO, Vivo and Huawei, in one platform. This empowers AVOW to give clients a competitive advantage when running user acquisition campaigns on alternative app stores.
Mobile OEMs are well-known for their smartphones and have now created a software and services ecosystem to rival the industry’s more traditional ad-tech players. That dominance is reflected in the market figures, with AVOW’s mobile OEM partners accounting for over 62% of the India market share. There will be 1 billion smartphone users by 2026, with a deeper penetration outside of Tier II markets, a scenario representing a significant untapped market opportunity that can be used to achieve scalable user acquisition goals.
In mobile OEM advertising, media buying involves securing ad placements. This process requires careful consideration to optimize the return on ad spend (ROAS) and achieve the marketing objectives such as targeting and reaching the right audience, cost-effectiveness, performance monitoring, and optimization.
One of the biggest challenges for mobile marketers has always been the limitation of buying OEM advertising inventory individually from different OEMs. Purchasing from each OEM platform is cumbersome and doesn’t offer complete views of one’s marketing campaign performance. Another challenge is optimizing the campaigns across multiple OEM platforms without being able to consolidate them into one tool.
Enter: AVOW intelligence
AVOW Intelligence processes immense amounts of data from multiple OEMs and mobile measurement partners (MMPs), bridging the gap between media buyers and data and providing invaluable insights and analysis for making real- time data-driven decisions. Moreover, it optimizes the best OEM advertising inventory, measuring them against app-specific KPIs and desired engagement levels. AVOW can provide an in-depth understanding of how each ad placement behaves and whether it aligns with the clients’ objectives.
AVOW Intelligence’s Key Features:
Real-time Insights: It can seamlessly gather insights from many mobile OEMs and MMPs.
Optimized Media Buying: AVOW Intelligence is the source for accessing empirical facts about the market. The tool offers media buyers greater clarity and actionable insights by unifying various data sources for a coherent strategy. These insights lead to a highly targeted yet cost-effective campaign, lowering acquisition costs as it progresses.
Down-Funnel Events: After the initial learning phase with the tool, it enables AVOW to surpass conventional cost-per-install (CPI) models, and focus on an even more performance based model, emphasizing the understanding of the complete user journey and focusing on long-term outcomes and ROI. This approach ensures that brands aren’t just seen and heard but remembered.
In an industry overwhelmed by data, AVOW cofounder and CRO Ashwin Shekhar, emphasizes the nuances inherent with each OEM. “In an industry as vast as this, it would be prudent to remember that every mobile OEM in this space brings their own unique strengths, and this tool leverages each of their strengths. Our experience gives us a solid foundation to build from, and AVOW intelligence sits atop this foundation.”
He further adds, “The launch of AVOW Intelligence underscores our commitment to driving industry innovation, making mobile OEM advertising accessible for brands and apps while remaining performance-oriented in a dynamic market like India.”
Leading brands that have already benefited from piloting AVOW Intelligence include Amazon Prime Video, MY11Circle, LOTTO24, AirAsia, Exness, Didi Group, Unico Studio, KUMU, BYJUS, OctaFX, JOOM, Kredivo, Navi, and Zephyr Mobile, among others, showcasing the tool’s transformative potential.
About AVOW
AVOW is an award-winning, global app-growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with 12 offices across the globe. Through its partnerships with premium mobile OEMs and alongside their recent proprietary tech known as AVOW Intelligence, AVOW provides access to over 1.5 billion daily active users (DAUs) and over 10 million monthly downloads for its clients.
