Remote Work and Enterprise Application Partnerships to Drive Double-Digit Growth Through 2022
The worldwide social software and collaboration market is forecast to total $4.5 billion in 2021, an increase of 17.1% from 2020, according to the latest forecast by Gartner, Inc. The need to support remote work during COVID-19, as well as social software integrations within other enterprise applications, is driving significant growth.
“Many of the existing use cases propelling the social and collaboration market, such as coordinating a distributed workforce and providing a ‘virtual water cooler,’ got a sudden jolt from the pandemic,” said Craig Roth, research vice president at Gartner. “Social and collaboration tools went from a ‘nice to have’ to a ‘must have’ within a matter of weeks.”
Even as some workers begin to return to offices, COVID-19 has caused a permanent change in workforce structure that will require additional investment in technologies to facilitate, capture and organize open conversations and information sharing. The pandemic bent the long-term curve of the social software and collaboration market upward, with double-digit growth projected through 2022 (see Table 1).
Table 1. Worldwide Social Software and Collaboration Revenue, 2020-2022 (Millions of Dollars)
|Social Software and Collaboration Software||
Source: Gartner (March 2021)
Another key trend driving market growth is the integration of social software as an embedded capability in other applications and platforms. Gartner predicts that by 2025, nearly 65% of enterprise application software providers will have included some form of social software and collaboration functionality in their software product portfolios.
“Providers of packaged business applications, such as ERP and CRM software, have previously offered basic social and collaboration functionality. However, they are now facing heightened expectations about the seamless inclusion of nonroutine tasks, such as conversations and marking up content, within their process-oriented products.
“Partnerships between software providers will take on more importance, as a close relationship is required for tight integration of disparate application functions,” said Mr. Roth.
Gartner clients can read more in “Forecast Analysis: Social and Collaboration Software in the Workplace, Worldwide.”
Gartner Digital Workplace Summit
Collaboration and embedded artificial intelligence (AI) technologies, and strategies will be further discussed at the Gartner Digital Workplace Summits 2021 taking place virtually April 26-27 in the Americas and June 14-15 in EMEA. Follow news and updates from the conferences on Twitter using #GartnerDWS.
About the Gartner Information Technology Practice
The Gartner IT practice provides CIOs and IT leaders with the insights and tools to drive the organization through digital transformation to lead business growth. Additional information is available at https://www.gartner.com/en/information-technology. Follow news and updates from the Gartner IT practice on Twitter and LinkedIn using #GartnerIT.
Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.
Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and an objective resource for more than 14,000 enterprises in more than 100 countries — across all major functions, in every industry and enterprise size.
To learn more about how we help decision makers fuel the future of business, visit gartner.com.