MoEngage partners with Piramal Finance to Automate Processes and Positively Influence Conversion Ratios
One of India’s leading housing finance companies (HFCs), Piramal Finance, chose MoEngage’s integrated, one-stop engagement platform to deepen customer understanding and accordingly drive key strategic decisions.
MoEngage, the insights-led customer engagement platform, announced its partnership with one of India’s leading HFCs Piramal Capital & Housing Finance Limited, herein referred to as Piramal Finance. As part of the partnership, Piramal Finance aims to address various use cases throughout the customer lifecycle using MoEngage’s insights-led platform – thereby avoiding the need for manually combining data from different sources.
Piramal Finance, being a ‘digital-at-the-core’ franchise, aims to serve all lending needs of consumers and small businesses of Bharat through personalized differentiators and superior customer experience. A deep understanding of the customer cohorts, along with insights into their behavior and actions, lies at the heart of crafting an engaging experience, which results in improved conversion and revenue metrics.
“Being one of India’s leading housing finance companies, it is extremely important to understand customers, their affinity to spend, financial behavior patterns, and other valuable attributes that can be used to personalize their experience. We are delighted to provide Piramal Finance with all the right and actionable insights across their customer’s lifecycle. This will help the team provide relevant and tailor-made experiences guaranteed to delight, thus driving meaningful business growth”, said Yash Reddy, Chief Business Officer (APAC & EMEA),MoEngage, while talking about the partnership.
Offering housing loans, business loans, corporate financing, and personal loans, among other products, Piramal Finance is dedicated to bettering the financial outcomes of individuals and small businesses across the country. As on 31st March 2023, the company has a network of 404 branches across 26 states of India and over 3 million customers. It further aims to be present in 1,000 locations through 500 to 600 branches over the next five years.
About Piramal Capital & Housing Finance Limited:
Piramal Capital & Housing Finance Limited (referred to as Piramal Finance), a wholly owned subsidiary of Piramal Enterprises Limited (flagship company of the Piramal Group), is a housing finance company engaged in retail and wholesale lending.
In retail lending, Piramal Finance is one of the leading players that address the diverse financing needs of the under-served and unserved people of the ‘Bharat’ market. It has over 3 million customers and presence in 26 states. It offers multiple products, including home loans, loans against property, used car loans, and small business loans to Indian budget-conscious customers at the periphery of metros and in Tier I, II, and III cities. In wholesale lending, it caters to both real estate as well as non-real estate sectors and offers multiple products including construction finance, structured debt, and senior secured debt.
For more information visit: piramalfinance.com
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About MoEngage
MoEngage is an insights-led customer engagement platform, trusted by more than 1,200 global consumer brands such as BigBasket, Future Retail, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in thirteen countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
