Mattress Technology in India is Being Revolutionized and Transformed – Springfit Mattress

In India, the mattress market has always been driven by retail, with local multi-brand furniture retailers dominating the purchasing experience. This typical purchasing experience is riddled with numerous pain points for the shopper, including but not limited to reliance on the sales agent for the correct advice, excessive charges, a terrible shopping experience, additional delivery costs, and no return option.

However, the market is now experiencing a boom, thanks to new-age B2C brands like Springfit Mattress that have leaned into technology to solve these client pain points in the mattress industry.

Mattress technology extends beyond logistical and operational advancements. Material technology breakthroughs that improve body support and comfort, resulting in better sleep quality, are also transforming the sleep game, and hence the mattress game, in India.

As a B2C brand, Mr. Nitin Gupta, Executive Director, Springfit Mattress says that the brand’s idea for customer success is to provide good sleep technology and constant innovation in their products.

Q 1. Being a market leader in the orthopedic segment how does Springfit Mattress’s technology support the back & spine of its users?

Ans. In today’s world, when the majority of people have sedentary jobs and commute for miles every day, persistent back pain is common. Understanding this widespread issue, our orthopedic mattresses feature a firm feel and support system that allows the user to maintain a comfortable posture, making them ideal for those who have a specific back issue. Additionally, these mattresses aid in pressure relief for your body.

Q 2. Being the only Indian mattress company with a CertiPUR-US certification what are the benefits that Springfit Mattress offers its customers?

Ans. To make a mattress sturdy, comfortable, and dense, various chemicals, contaminants, and heavy metals are used, all of which can be harmful to your health and the environment. These chemical-infused mattresses emit harmful gases into the air, which enter your body and the environment. It can lead to respiratory problems and other health implications.

We wanted to produce safe products and offer a safe and healthy sleep environment to our consumers. To do so, we take all necessary precautions to avoid or minimize the use of harmful chemicals and substances. Our foams and mattresses have been tested and approved by international standards, earning us CertiPUR-US certification. This certification confirms that our products meet the required standards for content, emissions, and durability. Our customers can sleep peacefully because they do not have to worry about inhaling or coming into contact with harmful chemicals while sleeping on a Springfit mattress.

Q 3. The human body is not a uniform shape. How does Springfit Mattress’s technology help in evenly distributing the weight of the human body?

Ans. For decades, mattresses have featured innerspring systems to make them more durable, supportive, and comfortable, but low-quality metal innerspring might harm your back rather than support it.

Springfit Mattress, on the other hand, has created Advanced Carbon Manganese coils, which extend the life and durability of your mattress. These springs are heat-treated under controlled conditions to boost resistance and endurance while also preventing spring drooping. These springs have been tensioned and strengthened to provide you and your family with increased support and a more comfortable resting experience. Springfit Mattress’s Advanced Carbon Manganese coils are great for those who have backache, shoulder, or neck pain.

Q 4. How does Aero sleep technology in a mattress help maintain body temperature?

Ans. Aero sleep Technology is based on a unique, transcending, open cellular, and long-lasting system that promotes airflow through the mattress, improves breathability, and reduces the risk of suffocation. Foam mattresses, in general, absorb and retain heat, resulting in less breathability and higher mattress temperatures. This causes excessive sweating and makes it difficult to sleep.

Aero sleep technology, however, allows air to circulate through the mattress, preventing heat from becoming trapped inside and regulating body temperature. It is especially beneficial for people with respiratory issues such as asthma or dust allergies or people who may suffer from a lack of mattress breathability.

Q 5. What does the Springfit Mattress’s CertiGuard technology bring to the bed?

Ans. CertiGuard is a silver-based antimicrobial technology that promotes hygienic and healthy sleep by preventing microbes’ growth. A mattress collects sweat, dandruff, and dead skin, as well as food and liquid spillage over time, making it an ideal breeding ground for a wide range of microbes. Sleeping on such mattresses may cause allergic reactions and breathing difficulties. But this technology is used to ensure that all Springfit mattresses are safe and free of odour-producing germs, dust mites and other allergens.

Q 6. Is sleep sensor technology the future of the mattress industry?

Ans. Indeed. We live in a fast-paced world that demands answers and results as quickly and accurately as technology allows. People are turning to advanced technology to stay healthy and fit, as well as to sleep well. At Springfit, we have developed Sleepcell motion adjust technology, which is one of the most advanced technological advancements in the sleep/mattress industry. This technology includes sensors in the mattress that note and monitor your breathing, heart rate, and even how many times per night you get out of bed, and it provides all of the data with a few clicks via a phone app. The sensors can even detect when a person sleeping on the mattress stops breathing and sound an alarm to wake them up. These innovative mattresses monitor your heart rate, breathing patterns, and brain waves to track your sleeping habits and quality. They can also tell you how much sleep you get each night.

Q 7. Since the market scenario is changing from retail to e-commerce, how does Springfit Mattress plan to take over the digital market by venturing into the Metaverse?

Ans. We run several digital marketing campaigns to connect and interact with our customers. As our customer base is technologically savvy and digitally engaged and uses the internet to acquire anything from a needle to vehicles. Initially, we plan to let the customers and our market associates see our products and display system, known as Springfit Lounge. It will give them an opportunity to interact with our team virtually. The Metaverse is the future of digital marketing because it has the ability to interact with a much broader audience beyond geographical boundaries and time limits.

Q 8. How do you plan to innovate your mattress in the next 2 years?

Ans. Springfit Mattress has been producing premium products incorporated with high-quality components and contemporary technology to ensure a better sleep experience. And plans to introduce mattresses and other bedding with the ability to ensure better sleep and health in the future as well.